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Why having a good website is important for small businesses?

In today’s digital age, the importance of a website should not be underestimated. If you have a business but you don’t have a website, you are most probably losing out on potential clients. No matter where or how your prospect discovers your business: a post on social media, a blog, an ad on the radio or a recommendation, most people will check your existence and credibility by looking up your website.  

There are many reasons why having a good website is important to your business. It’s key to not only focus on what the website can do for you but also what it can offer to your customers.

Here are our top 3 reasons : 

1. It shows your professionalism  

A website is important to help you establish credibility as a business. It is often the first impression a prospect will have of your company. It should be a reflection of your business and set you apart from your competition with unique visuals and content. In addition to showcasing your products and services 24/7, you can also provide information about who you are and what you do. A well designed, informative and updated website will add credibility to your business. 

2. It’s how people find you 

When someone is looking for a product or service, generally their first reflex is to search online using a search engine such as Google, Bing or Yahoo. In these results, they will only find companies that have a website – they won’t find your social media profile. The closer you are to the top of the search results, the more likely they are to click on your website. It is important to show up in search results for keywords related to the products or services your offer.  

3. You can build a connection 

When you know your target audience and understand their needs and preferences, you can customize your website to better address and satisfy their requirements. A website is a great opportunity to build a connection with your customer as it not only provides a professional touch but a personal one also.  

How to get a website? 

There are different ways to get a website. If you have the time and energy, it is possible to create one by yourself. However, the majority of businesses choose to have an experienced professional design and create their website to ensure their website is unique and stands out. 

Do you have any questions about developing your small business website? Give us a call…We work with small business to develop affordable unique websites with minimal fuss and zero stress. 

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