We all use search engines on a daily basis, it has become instinctive … at the slightest question or doubt, we jump on our phone or our laptop and we open a search engine, in 92% * of cases, Google, to type in the search words.
Why is SEO important?
The numbers are staggering: 6 billion searches per day for 1.17 billion unique users ! In other words, the world of internet research is vast… and essential.
The challenge for any company that wants to offer products or services on the web is to find a way to stand out from the crowd.
How does it work?
When we know that 75% of Internet users never scroll more than the first page of Google search results, the question then becomes how can we appear on this famous first page. SEO is exactly that!
To be referenced is to appear in search engine results, so it allows you to exist on the net. To be well referenced means appearing on the first page of search results, it allows you to exist on the net, but more importantly to be seen and therefore potentially to be consulted.
You may have heard of SEO or Search Engine Optimization. These three letters describe different methods of optimizing search words of your website. Search engines use automated programs known as “robots” or “spiders” to collect information from published pages on the web. They then use the content of the pages to analyze and rank them according to relevant information.
Why do I need SEO?
When you own an establishment (shop, restaurant, etc.), an essential element in the functionality of search engines is location. Indeed, today people are increasingly looking on their mobile for proximity services by activating location and more than 80% of searches “around me” that result in a visit to the establishment. Optimizing your ranking is therefore a key element in customer acquisition.
The world of SEO is constantly evolving and ranking criteria continue to be refined. We are a long way from the days when you just had to stuff your site with keywords to gain ranking places. Today you have to write quality content that makes sense and comply with certain rules for building your website.
There is no miracle! To be effective in SEO, you must either spend a lot of time, or call on professionals who will be able to guide you or carry out campaigns for you that optimize your ranking in the search engines.
*source Think with Google / Statcounter