Facebook is down;
Instagram is down;
Twitter is down….
Are you panicking because this is your only means of managing your business? If that is the case, you need to rethink your digital strategy.
Relying solely on social media platforms to run your business is very dangerous way to do business – social media platforms can go down, algorithms can change, and social media accounts can be deleted without any warning. We always encourage our clients to develop multiple digital communication tools – search, email, and social media marketing.
The first thing to do when creating a digital marketing strategy is look at your overall business strategy and determine how can digital marketing support your company growth. If you don’t have a strategic marketing plan and you don’t know what you’re trying to achieve, it doesn’t matter what actions you take, digital or traditional marketing, it will not be effective.
Once you have a clear understanding of who you want to target and what you have to offer, you can then look at how digital technology and media can help achieve your goal. These can include:
- Company Website
- Search engine
- Content marketing
- Social media company pages
- Emailing
While the internet and social media has changed the way we market and do business, you need to ensure that gain control over how and when you communicate with your clients.
Yes, build your social media presence and be active on social media platforms, but don’t limit your activity to this. Even if you’re active on social media, build a website where you can create a platform to share information and build brand recognition.
Create relevant and insightful content that will attract returning visitors and will drive traffic to your website through Search Engine Optimization otherwise known as SEO.
Emailing is also another powerful communication channel and creating an email list is a great way to build a relationship with existing and potential customers.
Every business is unique and there is no one size fits all. Your online strategy needs to be tailored to your specific needs. Don’t over complicate things – make sure your website is simple and user-friendly; create valuable content that is relevant for your target market; build a presence on social medias platforms that suit your business and your goals; and build your own email list.
Not sure of where to begin? Contact us to discuss your next steps!
