The main reason to create a blog is to build brand awareness and increase visibility. It is a great way for small businesses to connect with clients by providing valuable content and showcasing products or services. A blog is also a powerful tool to humanise your brand – it allows you show your brand personality and share your thoughts & opinions.
Improve Brand Credibility & Trust
Blogging allows you to increase the credibility of your company. You can share your knowledge through regular posts, providing relevant and useful information to your target audience as well as sharing your opinions and thoughts. Most people tend to trust the written word and a blog will help build credibility and trust in your brand.
Drive Traffic to your Website & Strengthen SEO Strategy
A blog is a powerful and inexpensive tool to strengthen your SEO strategy. The more content you create, the more opportunities you have to drive traffic to your website. Each article will add new pages, content, titles and keywords to your website, giving Google and other search engines a reason to re-visit your website to find new content, helping to optimise your SEO ranking.
Generate Publicity & Leads Cost-Effectively
A blog is a creative way to advertise. Many small businesses have limited budget for traditional “paid” advertisement, and a blog offers an alternative to present your products and services. It allows you to create more in-depth explanations and updates on your products and services.
Blogging is also a great way to build your email database. If your target audience finds your blog content useful and relevant, there is a big chance that they will sign up to your email newsletter.
Enhance Social Media Outreach
A blog will help increase your social media outreach. If your content is compelling and engaging, the reader is likely to share. This creates a new, wider audience to your blog and brand.
The main investment with creating and maintaining a blog will usually be time – writing good content takes time. The most important piece of advice that we give to our clients is to choose quality over quantity! Having regular posts is important but adding articles that offer no value to your target audience will not serve you in the long run. Ensure each article has a purpose and is relevant to your readers.
If you’re looking to implement a blog strategy or improve your current strategy to boost the impact on website traffic and sales, reach out to us to see how we can help maximise your marketing efforts.