As we step into 2024, it’s evident that adapting to new marketing trends is not just a strategy but a critical factor for business success. This article explores the key trends that are set to shape the landscape for industrial companies and tech startups in the coming year. Embracing AI […]
Promoting a business can be challenging, especially when resources are limited. It is possible to increase awareness and sales without breaking the bank. Marketing can mean many things: advertising, publicity, promotion, sale….
Before investing in marketing activities, be sure to get the basics right. The key is to understand your target audience and what makes your product or service unique. Once you have a solid foundation, you can explore cost-effective marketing strategies that can help grow your business.
A marketing plan is one of the most important tools a business can implement. Regardless of the size of your business or which stage your business is in, a marketing plan will provide clarity, consistency, and FOCUS that will help you reach your business goals.
Knowing your target market is key in building a successful business. It is fundamental to understand your target audience – who they are, where they are, and what they want from your product or service. Be specific – the clearer the picture, the more successful you will be in attracting […]
Les Pépites & Co always have something to say…! We love to share our ideas, knowledge and initiatives. And we also love to hear from you. The articles we will share on this blog are inspired by the questions we receive from our clients, especially when we need to explain […]